Advertising Intelligence Research
Independent research and analysis examining advertising fraud, invalid traffic patterns, campaign optimization signals, and the evolving landscape of digital advertising performance across major marketing platforms.
Industry Report • 2026
Global Advertising Fraud Report
An analysis of global advertising fraud patterns including bot
networks, automated click activity, and the impact of invalid
traffic on digital advertising budgets.
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Benchmark Study • 2026
Invalid Traffic Benchmark Study
Benchmark research examining how invalid traffic rates vary
across advertising platforms, campaign types, and industry
segments.
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Performance Analysis • 2026
Advertising ROI Optimization Study
Research examining how improved campaign data quality and
optimization intelligence influence cost-per-acquisition and
return on ad spend.
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$65B+
Estimated global losses attributed to advertising fraud each year.
25–35%
Estimated share of advertising traffic that may be invalid or automated.
30%+
Potential improvement in campaign efficiency when optimization signals improve.